Mirr · AI Visibility Audit for Your Brand
Mirr is an AI brand visibility audit platform. We measure how ChatGPT, Perplexity, Claude and Gemini perceive, describe and recommend your brand. Each audit runs 15 realistic customer queries across 4 LLMs, a deterministic web presence audit across 9 signals, an identity gap analysis, a competitor benchmark and a 7-step action plan. Delivered as a 15-page PDF report in under 15 minutes. Starting at €99. Built in Amsterdam by Jack and AI.
Generative Engine Optimisation (GEO) measurement for marketing teams. Categories served: AI brand visibility, LLM brand analysis, brand perception audit, AI Share of Voice, Coverage measurement, Identity Gap analysis.
Brand Perception Audit
We measure if AI knows youunderstands yourecommends youpositions yourepresents you
ChatGPT, Perplexity and Gemini answer millions of brand questions daily. When someone asks "What is the best brand in your category?", are you the answer? Mirr tells you in around 10 minutes.
ChatGPT
Perplexity
Claude
GeminiChatGPTPerplexityClaudeGeminiChatGPTPerplexityClaudeGeminiChatGPTPerplexityClaudeGeminiTwo audits, one platform
Where is your brand losing ground?
The flagship
Brand Audit
one-time
When AI answers questions in your category, are you in the answer?
For
Brand & marketing teams who want proof of how AI describes, ranks and recommends them, before deciding where to invest.
- AI Visibility Score (0–100) across ChatGPT, Perplexity, Claude & Gemini
- Identity Gap on 6 dimensions, scored with evidence
- Competitor benchmark: who AI names instead of you, and why
- Web presence check: the 9 signals AI relies on
- 7 prioritized actions + full PDF in ~10 minutes
New
Social Media Audit
one-time
Is your content working, or just posting?
For
Founders and social teams who want to know what's actually landing, per platform.
- Social Presence Score with sub-scores for Instagram, LinkedIn, TikTok, X & YouTube
- Content mix & posting-rhythm analysis
- Engagement quality, not vanity metrics
- Brand voice consistency across platforms
- 7 prioritized actions + competitor benchmark
Not sure? Start with the Brand Audit. It's the blind spot most teams have.
How it works
Your audit runs through an automated pipeline from analysis to action.
Start Audit
User submits brand details and positioning
AI Analysis
Test across 50+ prompts on 4 AI platforms
Build Report
Score visibility, map gaps, benchmark competitors
Report Delivered
Full report sent to your inbox
Drag nodes to reposition
What you get
A real report shows how AI sees your brand, where the gap is and what you can do about it.
Mirr
Brand Perception Audit
March 2026
SkincareAI Visibility Score
AI recognises Solara as a market player, but describes it generically. Core values around clean beauty and transparency do not come through in the responses.
Key findings
- AI mentions Solara in 3 out of 5 categories, but never as the first choice.
- The tone of voice AI uses is neutral and corporate, while Solara positions itself as honest and science-driven.
- Lumara is mentioned more often and more specifically in the same prompts.
Unlock the full report
Start your audit · €99Identity Gap Analysis
Scores across 6 dimensions: tone of voice, core values, audience recognition, market position, brand promise and emotional association.
Competitor Benchmark
Comparison with your competitors: who scores better in AI and why.
Priority actions
What's inside the report
Every section below is a page in your PDF. Nothing decorative.
Report section 01
AI Visibility Score
Know if AI recommends you or skips you.
15 real buyer questions, asked simultaneously on ChatGPT, Perplexity, Claude and Gemini. We log whether you're the first name, in the list, or absent: 60 answers, one 0–100 score.
Report section 02
Identity Gap Analysis
See where AI's story diverges from yours.
Your positioning vs. AI's description, scored 0–10 on six dimensions: tone of voice, core values, audience, market position, brand promise, emotional association, with quoted evidence.
Report section 03
Competitor Benchmark
Find out who AI names instead of you.
Competitors scored on the same prompts. You see exactly which questions they win, what AI praises them for, and where the gap is closable.
Report section 04
Web Presence Signals
The 9 signals that feed AI's picture of you.
Wikipedia, LinkedIn, Schema.org, meta tags, Open Graph and review platforms: checked deterministically, yes or no. This is the groundwork of Generative Engine Optimisation (GEO).
Report section 05
Action Plan
Seven moves, ranked by impact × effort.
Always exactly 7 actions, each with expected impact, effort and a concrete first step. Re-audit in a quarter to measure what moved.
Report section 06
Multi-platform
One platform's opinion is not the picture.
Every prompt runs on all four LLMs in parallel. Gemini may love you while Perplexity has never heard of you. The report shows the spread per platform.
Who is Mirr for?
Know what AI tells millions of users about your brand. Adjust where needed.
Add AI perception to your strategic advice. White-label reports for your clients.
Discover how AI positions your young brand and what you can do to improve it.
Mirr over time
Mirr works in cycles, not as a one-off check
AI models update every 3-6 months. Competitors are optimising too. One audit tells you where you stand. A second tells you whether your action plan works.
Measure
First audit gives you a baseline visibility score, identity gaps, and a 7-step action plan.
Act
Execute the priority actions. Content, listings, positioning. 1-3 months of work.
Measure again
Second audit shows what changed. Score per market, per LLM, per category.
Compare
Which actions actually worked? Which didn't? The next cycle focuses on what has impact.
That's why the 3-pack is 16% off: three audits give you a rhythm, not just a snapshot.
Simple pricing
Start free with a Lite audit. Buy a single audit, or pick up the 3-pack to measure your position every quarter.
Single audit
€99
€99 per audit
One full AI visibility audit. For brands that want to know where they stand.
Get 1 audit · €99Or start a social audit →Duo
€149 €198
One brand, the complete picture: how AI talks about you and how your social presence scores.
Start Duo · €149AI audit starts right away · social credit for whenever you want
Pulse · 3-pack
€249
€83 per audit
Three audits, spread across the year. Measure whether your action plan works and how your position shifts.
Get 3 audits · €249Or start a social audit →Payment via Stripe. Credits never expire. Use them whenever you want.
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/100
FAQ
Common questions about Mirr and AI Brand Audits.
We test with 50+ standardised prompts across 4 platforms. Repeat audits show consistent results with roughly 5 points variance. The score reflects how AI models actually respond when users ask about your category.